| |
About OOA
Contact Us
Creative
Home
click here
Hoardings
in
BANGALORE
|
|
What You See is What You Get
Outdoor Outlook
The key to understanding the potential power of outdoor advertising
creativity is to first understand how the medium works. The
characteristics of outdoor advertising exposure require fast impact, a
clear message, and a strong brand identity. Making the correct creative
choices when developing outdoor designs is critical for achieving a
campaign's prime objectives. Outdoor shares many communication
characteristics with other media, but it is the differences that truly
determine what will be effective design elements for a campaign.
In 2000, British research firm Millard Brown was commissioned to
evaluate
and compare communication characteristics between media types. A series
of important audience receptors were contrasted.
The study found that outdoor media had among the highest levels of
''intrusiveness,'' for its ability to reach commuters around-the-clock.
Likewise, the selectivity of an outdoor message among consumers is
passive because outdoor exposure is not dependent on an individual
choosing to engage the medium.
Outdoor is an unavoidable part of the
urban landscape, reaching commuters on the go. Outdoor exposure
requires low active processing because consumers receive its messages
when they are in a passive state of mind. Likewise, commuters sit idle
in their vehicles when outdoor messages are presented, so their mood is
often under stimulated. This is a golden opportunity for advertisers
because well-executed outdoor designs will grab attention when
commuters are deprived of other creative
stimulation.
Successful outdoor ads involve consumers by establishing
a link to a brand in the ''blink of an eye.'' Creative impact is
achieved
when an ad is well branded and builds long-term awareness within the
construct of outdoors's media characteristics. Memorable advertising is
essential for the long-term success of any brand, since advertising
works best when an individual consumer learns that a produce or
services
is a good choice for them.
-Shimmer Outdoors
|
|
|
|
No.46,
Modi Garden Near M.L Lane, J.C Nagar, Bangalore-560 006.
Mobile No
91-9880233770
Email
shimmer.outdoors@gmail.com
|
|
